Online shops built around what you sell, not around a bought theme
Opening an online shop is the easy part these days. What makes the difference is the path that leads to the basket, payments that never stall, and everything that happens after the order. We work on all three, for physical and digital products alike.
An eCommerce project covers the online sales platform, payments, catalogue and inventory management, and the automations that follow the customer before and after purchase. It can be built on a ready-made platform such as Shopify, or from scratch, when the catalogue, the pricing logic or the delivery model falls outside standard patterns.
The problem we solve
The basket is rarely the weak point of an online shop. The trouble sits before and after it: product pages that never answer the question the customer is actually asking, a catalogue too broad to navigate without guidance, a checkout with too many steps on a small screen, a missing payment method in exactly the country the orders come from. Most sales are lost there, not on the final page.
Then comes the choice of technical base, and there is no single answer. Shopify and similar platforms cover the standard case well: physical catalogue, variants, shipping calculated by weight or zone, payments ready out of the box. If that describes your business, start there and have nothing custom built. Custom work pays off when price depends on a configuration, when the product is generated at the moment of the order, when buyers need a guided path before choosing, or when the subscription plus the installed apps costs more than owning the thing outright.
The nature of the product changes a great deal too. With digital goods, warehousing and shipping disappear, but delivery must be instant and dependable, downloads need protecting, and VAT follows the buyer's country. With physical goods, the heart of the problem is keeping stock in sync across several sales channels, along with shipping rules and returns. These are two different trades and should be designed as such.
How we work
Before opening an editor we look at what you sell, who buys it and where the orders come from. That decides whether a ready-made platform or a custom build is the sensible route.
Catalogue and sales model
We map products, variants, pricing logic, target markets and the channels already running. If the picture fits the standard case we say so straight away and set the shop up on Shopify, rather than rebuilding what already exists.
The buying journey
We design the path from discovery to payment starting on the phone, since that is where most traffic arrives. On broad catalogues we add filters or a short profiling quiz that brings the customer to the right product in a handful of steps.
Payments and compliance
We connect Stripe and the methods people actually use in your markets, and handle currencies, country VAT and sales documents. We also cover the cases usually put off until later: declined payments, partial refunds, duplicate orders, paused subscriptions.
Delivery and after-sales
For physical goods we keep stock in sync across channels and set up shipping and returns. For digital goods we build automated delivery with controlled access. Either way the customer gets clear transactional emails and always knows where the order stands.
Automation and growth
Abandoned basket recovery, post-purchase sequences, related product recommendations and automated answers to the questions that keep coming back. Every automation starts from something observed in the shop, not from a packaged template.
Technologies
We use ready-made platforms where they solve the problem and custom development where they fall short. Often the right answer combines the two.
Platforms and front-end
- Shopify
- Next.js
- React
- React Native
- Tailwind CSS
Payments
- Stripe
- PayPal
- Recurring subscriptions
- Multi-currency
Data and backend
- Node.js
- PostgreSQL
- Neon
- Convex
- Serverless functions
Channels and automation
- Amazon KDP
- Transactional and marketing email
- Multi-language and SEO
- AI recommendations
Delivered projects
Shops selling digital products into international markets, with automated delivery and payments handled end to end. Alongside these sits hands-on experience with Shopify and with Amazon KDP for digital product distribution.
ADHD LifeSync · Digital product shop
An international shop for digital planners and workbooks aimed at people with ADHD. An opening quiz profiles the visitor and points them to the material that suits their situation, instead of leaving them in front of an undifferentiated catalogue. Built on Next.js with a React Native companion app, live at adhdlifesync.com.
BYOURIT · Personalised report sales
A platform selling reports produced on request, paid through Stripe and delivered within twenty-four hours of the order. Interface and messaging in English, Italian and Spanish, with the status of every order tracked automatically. Live at byourit.app.
Frequently asked questions
Shopify or a custom eCommerce build?
Shopify suits physical catalogues with variants and standard shipping: faster to launch and no development needed. A custom build makes sense when price depends on a configuration, the product is generated at order time, or the subscription plus apps costs more than owning the platform.
How much does an online shop cost?
A Shopify shop with catalogue, payments and design consistent with your brand carries a contained, predictable cost. A custom platform, with its own pricing logic and links to a business system or warehouse, starts in the low thousands of euros and grows with the number of integrations involved.
How long before we can start selling?
With a ready-made platform and a catalogue already in order, a few weeks. A custom project usually reaches a first sellable version within four to eight weeks, starting from the main purchase flow and adding the rest once the first real orders have come through.
Can digital products be sold without holding stock?
Yes, and it is one of the models we work with most. The file is delivered automatically once payment clears, with controlled access to limit unauthorised sharing. What still needs handling is VAT according to the buyer's country and the retention of sales records.
Can we sell abroad in several languages and currencies?
Yes. Pages can be translated with a distinct address per language, prices shown in local currency and payment methods matched to each market. The applicable tax rules and the terms of sale valid in the countries you ship to should be settled before launch.
Let us talk about your online shop
Thirty minutes to work out whether you need a ready-made platform or a custom build, and what taking your catalogue online would involve, from payments through to delivery.